Accurately Count Visitors and Improve Exhibitions – Cultural institutions can enhance the museum experience for visitors by accurately counting foot traffic and using the data to improve exhibitions. People counting technology can provide valuable insights into the popularity of certain exhibits and the flow of visitors through the museum. This data can be used to improve the layout of the museum, adjust staffing levels, and create a more enjoyable experience for visitors. By using people counting technology, cultural institutions can optimise their resources, improve visitor satisfaction, and attract more visitors in the future.